Q22 :It is well known that Islam requires women to
dress modestly when they appear in public. How do you view the
advertisements inserted by certain national airlines of Muslim
countries in these terms: “A superb in-flight service is assured by our
charming air hostesses”?
A22 : Such advertisements cannot be accepted by
Islam. It is sad that national carriers of Muslim countries feel
obliged, in order to netpete with other airlines, to try to highlight
such aspects of their service. Indeed, they do not need to go to these
lengths. When a particular airline provides good service, that service
will speak for itself, without the need to stress that at the delivery
point of the service there is a “charming” hostess. The overwhelming
majority of passengers are interested in the service itself, not in the
person who gives it. Such advertisements are an example of how much we
have borrowed from Western civilization, without scrutinizing what we
are getting in the process. [Added: Why not look at the
advertisements of other foreign airlines who emphasize on the technical
supremacy in providing on time schedules and avoiding delays and
hazards. That should be something to follow.]
Our Dialogue ( Source : Arab News – Jeddah )